About

Melbourne-based designer, Afsoon Roshan, has over two decades of experience in fashion and design. This experience, accompanied by passion and vision, has driven Afsoon to create a brand that that is both intentional and deeply meaningful.

Following work alongside some of Australia and the world's best designers and fashion brands, Afsoon recognised that jewellery has a profound ability to carry meaning. It can represent a belief, an experience, or simply a moment in time. Its value lies within the story of where it derived.

In 2019, Afsoon launched Lua.

Inspired by Louisa Moore Getsinger, a devoted Bahá’í renowned for her compassion and fearless determination. Lua honours those whose commitment to making the world a better place has led them to remarkable heights.

Lua is a tribute to all courageous souls—individuals committed to promoting unity, peace, and equality worldwide.

Afsoon’s jewellery goes beyond aesthetics; each thoughtfully designed piece is meant to empower its wearer, accompany life’s journey, and inspire peace and unity for all.

Live a life that is bold and radiant with Lua.